In 2010, U.S. businesses with employees spent a total of $263.1 billion on information and communication technology (ICT) equipment and computer software. This represented an increase of 3.1%, from the total expenditures of $255.3 billion in 2009.
Anecdotally, we suspect that tech companies are “raking” in revenues since each of us own and use multiple ICT products as an integral part of our daily routines. We also seem to have an insatiable need to upgrade these tools (or toys) with the latest and brightest. The same appears true at the business level.
In an economy characterized by sluggish growth and overall lackluster performance, the volume and positive trend in ICT spending is worth exploring, which is why I’ve put together the following chart:
The data show that three top buyers of ICT products (equipment and computer software) in 2009 and 2010 were companies in the Information sector, Finance and Insurance companies, and companies engaged in manufacturing. Collectively, these three industry sectors accounted for 57.1% of total expenditures on ICT products in the U.S. in 2010, up from 56.7% share in 2009. The role of the Information Sector as a prime ICT “consumer” is easy to appreciate because of the ubiquitous and dynamic nature of information services.
According to the North American Industry Classification System (NAICS), the Information Sector comprises establishments engaged in the following processes: (a) producing and distributing information and cultural products, (b) providing the means to transmit or distribute these products as well as data or communications, and (c) processing data. Cultural products are those that directly express attitudes, opinions, ideas, values, and artistic creativity; provide entertainment; or offer information and analysis concerning the past and present.
The intangible property aspect of information and cultural products makes the processes involved in their production and distribution very different from other goods and services. Only those enterprises that possess the rights to original works are authorized to reproduce, alter, improve, and distribute them. Acquiring and using those rights often involve significant costs. Increasingly, technology is revolutionizing the acquisition and distribution of information products. This bodes well for providers of the tech products that facilitate the production and distribution of information products.
On the other end of the spending spectrum are companies operating in the agricultural sector, which tend to spend relatively less on ICT products.
Data such as these provide vital insight for customer base analysis and empirical support for marketing budget allocation. We explore these points further in upcoming posts. Stay tuned.
CLICK HERE for a copy of the underlying U.S. Census data.
© Rachel Agheyisi, Report Content Writer, Business Intelligence Notes, 2012